Now This is How You Advertise to 32 Countries

Lake of the Woods is honored to host the 66th World Ploughing Contest, US National Ploughing Contest and North American Ploughing Championship. These events will take place from August 30th thru September 1, 2019.

The international competition was last held in the U.S. in 1988 and holding its long-awaited return to the U.S. in Lake of the Woods is a huge deal for our community, region, and state.

32 countries from around the world will compete in conventional and reversible ploughing contest, with criteria including straightness, weed control, crown, uniformity and finish, each hoping to take home the coveted international championship.

We are in the midst of putting the final touches on our commemorative handbook. This souvenir will find its way home with each of the 10,000+ visitors. Here are a few reasons why you should consider marketing in the 2019 commemorative handbook.

In the world of print, ads are as much a part of the reading experience as the editorial content. Readers of print have a longer attention span because print doesn’t offer as many distractions. This is called deep reading – and the act of deep reading creates deep thinking, which means readers can become fully engrossed in the content. And when they then see relevant advertising next to that content, they actually think about it as well. A survey by the Retail Advertising and Marketing Association found that over 47% of consumers are most likely to start an online search after viewing a magazine ad. That is big news because all ads have one goal – to get people to take action and interact more with your brand.

For more info online visit www.lakeofthewoodsmn.com/world-ploughing-2019 or call  Lake of the Woods Tourism at 218-634-1174.


Ad Pricing


Full page ad – $1550

½ page ad – $950

Back cover – $3,800

Inside front or back cover – $2,900

Center page – $2,900

Full Page: 5.5″ wide x 8.5″ tall, needs 1/8″ bleed on all sides.

1/2 page: 5.5″ wide x 4.25″ tall, needs 1/8″ bleed on all sides.


10,000 books full-color books will be printed.  Book will be used as a program and commemorative souvenir of the 2019 World Ploughing Contest.

The above costs do not include design work.

If design work is needed please reach out to Sandpiper Design. sandpieperdesign@gmail.com 218 232 6061

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